The Sweetwater Enterprise for Economic Development (S.E.E.D.) located in Sweetwater, Texas (the heart of the wind energy industry), wanted to standout from the crowd at the 2008 WindPower Conference and promote its role as a leader and facilitator in the alternative wind energy field.  DK Communications developed a public relations/marketing program to target trade show attendees, exhibitors, and the media.  Components included a pre-show mailer, trade show display and promotional products, and post-show mailer all based on the same theme.  The campaign featured a unique and eye-catching theme to increase impact and drive trade show booth visibility.